European Athletics Championship 2025
Visual identity, signage system and implementation
signage & way finding | sports events
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In collaboration with Julieta Agero, we created the branding, signage, and way-finding for the European Athletics Championships 2025 at Vallehermoso Stadium in Madrid. The cohesive visual language stretched from the center field to exclusive team areas and across the venue, guiding athletes, officials, and fans with clarity and ease. The system balanced a strong event identity while delivering a seamless experience for one of Europe’s premier athletics events.
The areas with the greatest visibility for the event artwork were the track and field, the media center inside the stadium, and the general event branding and wayfinding throughout the stadium where the sports competitions took place.
The Stadium
The team areas were reserved exclusively for athletes, coaches, and the physio team. These spaces were mostly enclosed with fencing to provide athletes with privacy while they warmed up or recovered.
